Hyundai Featured Story
Hyundai Featured Story

Hyundai Motor America is proud to continue its support of the Chinese New Year Festival and Parade in San Francisco, the largest celebration of its kind in the United States and outside of Asia. For more than three decades, Hyundai Motor America has dedicated itself to the quality, design, manufacturing, and research of its vehicles, striving to attract the best talents with diverse backgrounds, beliefs, interests, and inspiration. Partnering with like-minded suppliers, supporting more than 820 dealers across the country, we strive to provide the best products and services for our customers. For more than a decade, we have always supported the festival and parade, as the founding and the history of San Francisco Chinatown exemplify Hyundai Motor America’s commitment to building not just cars, but also strong, supportive communities. 

The Chinatown in San Francisco is the very first Chinatown in the United States, and it is the epitome of the resilient and pioneering spirit that all immigrants in America possess while trying to achieve a better life. Despite the struggles and obstacles like the Chinese Exclusion Act of 1882 and the devastation from the 1906 San Francisco earthquake and fire, San Francisco Chinatown and its inhabitants have again and again rebuilt and reinvented itself to be stronger and better, and to not just survive, but to thrive. Following the footsteps of San Francisco Chinatown, Chinatowns in cities across America sprang up to be the welcome hubs for new immigrants and the centers for the Chinese American diaspora. 

The same dedication to building a strong community that supports and uplifts its members is at the heart of what we do every day here at Hyundai Motor America. In addition to our quality vehicles with the proprietary SmartSense safety features and other human-centered convenience and entertainment functions, as well as Hyundai Assurance, which includes America’s Best Warranty, Hyundai Complimentary Maintenance, and Shopper Assurance, Hyundai Motor America also gives back to the community through our philanthropy arm, Hyundai Hope On Wheels, donating research grants to further pediatric cancer research. Furthermore, in the wake of the COVID-19 pandemic, we have launched initiatives like the Hyundai Clean Assurance, Hyundai Assurance Job Loss Protection, and First Responders Program, as well as donated $4.4 million to 23 hospitals throughout the U.S. to support COVID-19 Drive-Thru Testing Centers. Cars are just one of the many things we care about building, supporting a strong community like the San Francisco Chinatown is also reflective of Hyundai Motor America’s endeavor in building a better world. 

However, without a clean environment and a clean world, the tightly knitted communities that we have painstakingly built will be jeopardized by the looming climate change crisis, and Hyundai is doing its part to help the world fight against it. We are in progress to achieve carbon neutrality by 2045 by neutralizing carbon dioxide emissions at all stages of production and operation. From electrifying our entire line-up, to the launch of the IONIQ line-up brand and our over 20 years of research into hydrogen technology, we have consistently led the way for change toward a more sustainable value chain. We firmly believe that the automobile industry has a great responsibility and opportunity to take proactive actions against climate change. So we can help preserve communities like the San Francisco Chinatown, and support and create opportunities for future generations to continue the cultural tradition that is the San Francisco Chinese New Year Festival and Parade, and build a better future for all. Hyundai Motor America wishes you a Happy Chinese New Year. Gung Hay Fat Choy! 

Hyundai Motor America
Hyundai Motor America focuses on ‘Progress for Humanity’ and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Our 820 dealers sold more than 738,000 vehicles in the U.S. in 2021, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit