Thunder Valley Casino Resort proudly reaffirms its commitment to San Francisco’s Asian community by supporting the vibrant Chinese New Year Festival and Parade. This beloved event celebrates cultural heritage, unity, and renewal, showcasing the incredible diversity that defines the Bay Area. As one of the largest Lunar New Year celebrations outside of Asia, the festival transforms San Francisco into a dazzling showcase of tradition, art, and joy, drawing visitors from across the globe.
The 2025 festival, celebrating the Year of the Snake, features captivating floats, traditional lion and dragon dances, intricate Chinese folk art, and the dynamic sounds of drumming ensembles. Thunder Valley’s involvement goes far beyond sponsorship—it reflects a deep-rooted commitment to honoring and uplifting the Asian community.
Owned and operated by the United Auburn Indian Community, Thunder Valley has long prioritized initiatives that bridge cultures and foster mutual understanding. By supporting the Chinese New Year Festival, the resort underscores its mission to celebrate shared traditions while strengthening meaningful community ties.
“Participating in the Chinese New Year Festival and Parade allows us to honor the traditions that enrich our region and highlight the immense contributions of the Asian community,” says Dawn Clayton, General Manager of Thunder Valley Casino Resort. “We are committed to fostering inclusion and celebrating the cultural diversity that makes our community so vibrant.”
At the heart of the festival, Thunder Valley’s booth becomes a hub for Lunar New Year festivities. Visitors delve into the rich meanings behind Chinese zodiac symbols, participate in interactive games inspired by the celebration, and learn more about the resort’s ongoing efforts to support the Asian community through education, health, and cultural programs.
Thunder Valley Casino Resort’s dedication shines brightly as firecrackers light up the San Francisco skyline and the parade winds through the city’s streets. By preserving traditions, celebrating cultural pride, and fostering lasting connections, the resort continues to be a steadfast partner to the Asian community, ensuring the legacy of the Chinese New Year thrives for generations to come.