Knorr, a trusted flavor innovator since 1838, celebrates the vibrant culinary traditions of Asian communities across North America. Known for many Chinese Americans as Jiale (家樂牌, China) or Kāng bǎo (康寶, Taiwan), and its top selling products like Knorr® Asian-Style Chicken Powder (家楽牌雞粉), Knorr® Liquid Seasoning (家楽牌鮮露), Knorr® Original Tamarind Soup Mixes and Knorr ® Bouillon Cubes, Knorr has become a staple in many Chinese kitchens, helping families prepare dishes that symbolize prosperity and unity during Lunar New Year and beyond.
Knorr started in Hong Kong in 1957 with the launch of Knorr Chicken Powder. The brand and its hero products were soon available in Taiwan, China and other Asia markets. Knorr understands the unique needs of Chinese cuisine, offering solutions that simplify cooking traditional dishes. From broths enhancing stir-fries to seasonings capturing the essence of Chinese cooking, Knorr supports everyday meals and cultural celebrations.
Knorr actively engages with the Chinese community through collaborations with culinary influencers and by providing products that authentically reflect Chinese flavors. This commitment to quality and convenience has made Knorr a trusted partner in kitchens, helping families recreate the flavors of home.
As a brand’s Lunar New Year tradition, Knorr is hosting a sweepstake activity, and you’ll get a chance to win $1,000 by showing off your festive dish! For details on how to participate, visit Cook With Knorr on Instagram!
Knorr will also be at the San Francisco Chinese New Year Festival and Parade this year. Come join us for the parade and meet Knorr at the Community Fair (February 15th-16th) for food, fun, and tastings!