Thunder Valley Casino Resort proudly continues its support of San Francisco’s Asian community through its involvement in the iconic Chinese New Year Festival and Parade. This cherished annual celebration honors cultural heritage, unity, and renewal while showcasing the rich traditions and diversity that define the Bay Area. As one of the largest Lunar New Year celebrations outside of Asia, the festival transforms San Francisco into a vibrant showcase of tradition, art, and joy, drawing visitors from across the globe.
The 2026 festival, celebrating the Year of the Horse, showcases captivating floats, traditional lion and dragon dances, intricate Chinese folk art, and the dynamic rhythms of drumming ensembles. Thunder Valley’s involvement extends far beyond sponsorship; it reflects a deep-rooted commitment to honoring and uplifting the Asian community.
Owned and operated by the United Auburn Indian Community, Thunder Valley Casino Resort has a deep appreciation for honoring heritage and shared traditions. Supporting the Chinese New Year Festival aligns with the resort’s mission to build meaningful partnerships and create opportunities for cultural celebration across communities.
“Celebrating and participating in the Chinese New Year Festival allows us to honor traditions that enrich our region and highlight the Asian community’s immense contributions,” says Dawn Clayton, General Manager of Thunder Valley Casino Resort. “Celebrating cultural traditions is an important part of building understanding and connection, and we’re proud to support an event that brings the community together in such a powerful way.”
At the heart of the festival, Thunder Valley’s booth becomes a hub for Lunar New Year festivities. Visitors can explore the rich meanings of Chinese zodiac symbols, participate in interactive games inspired by the celebration, and learn more about the resort’s ongoing efforts to support the Asian community through educational, health, and cultural programs.
As San Francisco fills with color, movement, and celebration and the parade winds through the city, Thunder Valley Casino Resort’s commitment shines brightly. By honoring traditions, embracing cultural pride, and building lasting relationships, the resort remains a dedicated partner to the Asian community, helping the legacy of Chinese New Year flourish for generations to come.
