Featured Stories

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Lunar Knorr Year: The Taste of Celebrations

Knorr, a trusted flavor innovator since 1838, celebrates the vibrant culinary traditions of Asian communities across North America. Known for many Chinese Americans as Jiale (家樂牌, China) or Kāng bǎo (康寶, Taiwan), and its top selling products like Knorr® Asian-Style Chicken Powder (家楽牌雞粉), Knorr® Liquid Seasoning (家楽牌鮮露), Knorr® Original Tamarind Soup Mixes and Knorr ®…

Huaxing Arts Group aims to take center stage at 2025 SF Chinese New Year Parade opening ceremony

At Xiaopei Chinese Dance in Dublin, the U.S. China Dance Association will perform at the 2025 San Francisco Chinese New Year Parade opening ceremony. Learn more about them through their ABC News article at https://abc7news.com/post/2025-san-francisco-chinese-new-year-parade-huaxing-arts-group-aims-take-center-stage-opening-ceremony/15806685/.

The Art, Culture, and Sport of Lion Dance

As we enter the Year of the Snake, Comcast California is thrilled to continue our partnership with the Chinese New Year Parade, joining in the cultural celebration and rejoicing Asian communities across San Francisco, the Bay Area, and beyond. The Lion Dance is one of many traditions performed to celebrate the new year and welcome…

Lucky California Continues Their Sponsorship of the San Francisco Chinese New Year Festival and Parade

Lucky California is honored to continue our sponsorship of the San Francisco Chinese New Year Festival and Parade. As part of the Save Mart Companies, we are proud of our Northern California roots and the service we have been providing to our customers for over 70 years. Our 12,000 associates take gratification in ensuring you…

Sky River Casino Celebrates Culture & Community with Lunar New Year Festivities

At Sky River Casino, we take pride in creating a welcoming, inclusive, and entertaining environment for all our guests. We are also committed to supporting and elevating local and broader community. Our participation in the Chinese Hospital 29th Charity Golf Tournament on October 21st, 2024, was a wonderful way of showing support within the Asian…

Celebrating the Year of the Snake with Wells Fargo

For more than 100 years, Wells Fargo has celebrated Lunar New Year with our customers and employees. Wells Fargo welcomes the Year of the Snake as we continue the tradition of celebrating works by Asian artists in the creation of our Lunar New Year calendar. In Asian culture, the snake is an iconic symbol of…

Happy Year of the Snake from Hyundai Motor America

Hyundai Motor America is proud to continue supporting San Francisco’s Chinese New Year Festival and Parade for 2025. For more than three decades, Hyundai Motor America has  dedicated itself to providing a diverse line of best-quality vehicles and services for our  customers. We feel a strong kinship with the San Francisco Chinatown, as we both share …

Happy Lunar New Year from San Francisco International Airport, Your Gateway to Asia in 2025

San Francisco International Airport (SFO) is proud to be celebrating the Year of the Snake with our Asian American communities across the San Francisco Bay Area. SFO serves numerous destinations to China, Taiwan, Hong Kong, Vietnam, India, Japan, Thailand, Philippines, and South Korea with more than 240 flights per week.  Our mission is to deliver an airport experience where…

Thunder Valley Casino Resort Celebrates San Francisco’s Asian Community and Chinese New Year Festival

Thunder Valley Casino Resort proudly reaffirms its commitment to San Francisco’s Asian community by supporting the vibrant Chinese New Year Festival and Parade. This beloved event celebrates cultural heritage, unity, and renewal, showcasing the incredible diversity that defines the Bay Area. As one of the largest Lunar New Year celebrations outside of Asia, the festival…

Lucky California celebrates Chinese New Year in the San Francisco Community

Lucky California has a special connection with the San Francisco Chinese New Year celebration. We are proud of our long-standing sponsorship as this amazing program connects three of our business pillars: providing quality food in our stores, offering amazing customer service and our on-going dedication to serving the Bay Area. We start at the Chinese…

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