Alaska Airlines
Chinese New Year Festival and Parade Sweepstakes


  1. To Enter: Sweepstakes runs from December 12, 2022, 12:01 AM PST to January 16, 2023, 11:59 pm PST.  To enter, complete entry form on the Chinese New Year Festival and Parade Web Site (www.chineseparade.com).  Incomplete entries are not eligible.  Entries submitted via the Chinese New Year Festival and Parade Web Site must be received by January 16, 2023 11:59 pm PST.  Sponsor’s computer is the official timekeeping device for this Sweepstakes.  Use of automated devices not valid for entry.  All entries become property of the Sponsor and will not be returned.  Entries limited to one (1) per person.  Entrants must provide a valid e-mail address.  In the event of a dispute over identity of online entrant, entry will be deemed submitted by the holder of the e-mail account on the date the entry was submitted.  Questions, comments, or complaints regarding this Sweepstakes must be directed to Sponsor and not Facebook or Instagram.

  2. Drawing: Sponsor, whose decisions are final, will conduct random drawing from all eligible entries received by January 16, 11:59 pm PST.  Entrants need not be present to win.  All prizes are guaranteed to be awarded.  Odds of winning will depend on the total number of eligible entries received.

  3. Prize: One (1) Grand Prize package to consist of (i) round trip air travel on Alaska Airlines for winner and one (1) guest from the nearest major U.S. airport to the winner’s residence served by Alaska Airlines to San Francisco International Airport (SFO) (subject to Air Travel Restrictions set forth below); (ii) three (3) days, (2) nights double occupancy hotel accommodations for winner and guest (one [1] hotel room) at the Omni Hotel in San Francisco; (iii) two (2) VIP admission tickets in the telecast zone to the Alaska Airlines Chinese New Year Parade on Saturday night, February 4, 2023 (the “Event”); and (iv) a two hundred dollar ($200.00) gift certificate to Harborview Restaurant & Bar. No substitutions, cash equivalents, or transfers of prize permitted, except at the sole discretion of the Sponsor. Prize must be accepted as awarded and winner and travel companion must travel on dates specified by the Sponsor. Exact dates are at the discretion of the Sponsor. Approximate retail value of prize is $1800.  There will be no substitutions if winner is unable for any reason to redeem prize package by specified date. Winner is solely responsible for payment of all federal, state, and local taxes on prize and for any travel or other expenses not specifically mentioned in the prize description. Winner will be required to sign an IRS Form W-9 with the winner’s full social security number or the equivalent.  Failure to submit a Form W-9 upon request will result in forfeiture of the prize. Winnings of $600 or more will be reported to the IRS.  Winner and guest must have the required government-issued identification documents necessary to travel. 

  4. Air Travel Restrictions: Air Travel on Alaska Airlines is subject to Alaska Airlines terms and conditions; certain restrictions may apply. Round Trip travel for two (2) on Alaska Airlines will be awarded in the form of two (2) Alaska Airlines e-vouchers. Each Alaska Airlines e-voucher is valid for round trip travel on Alaska Airlines-operated, published, scheduled service in the United States. The Alaska Airlines e-voucher will bear the date of issue and the date of expiration. Expiration dates will not be extended, and travel must be completed on or before the expiration date. The Alaska Airlines e-voucher is not valid on Partner Airlines. Vouchers are only redeemable on Alaska operated flights. Alaska Airlines e-voucher is non-refundable and is not redeemable for cash or credit. The Alaska Airlines e-voucher will not be replaced for any reason, including, without limitation, if lost, stolen, or fraudulently used. The Alaska Airlines e-voucher is non-transferable and cannot be sold to a third party. Sale, auction, or re-tendering of the Alaska Airlines e-voucher for money or otherwise is strictly prohibited. The Alaska Airlines e-voucher may not be used for promotional purposes unless previously approved by Alaska Airlines. Any suspected fraud, misrepresentation, misuse, abuse or violation of the Alaska Airlines e-voucher rules and regulations may result in cancellation of the Alaska Airlines e-voucher. Alaska Airlines e-voucher holders are required to be nineteen (19) years of age or older and a legal U.S. resident. However, the recipient of an Alaska Airlines e-voucher may arrange travel for another person if done without selling or bartering an Alaska Airlines e-voucher. Air transportation by Alaska Airlines is subject to the Alaska Airlines’ Passenger Contract of Carriage set out at https://www.alaskaair.com/content/legal/contract-of-carriage. IF the winner does not live in a city served by Alaska Airlines, he/she is responsible for transportation to and from the nearest airport served by Alaska Airlines. Winner is responsible for booking all travel and paying all applicable international taxes and fees. Travel is based on seat availability. Seats on any desired flight are not guaranteed. Winner and guest must travel on the same itinerary and are responsible for obtaining all required travel documents. Winner and guest must have valid government-issued photo identification at the time of travel. If the travel guest is a minor, winner must be with his/her parent/guardian or be accompanied by his/her parent/guardian.

  5. Eligibility: Sweepstakes open to all legal residents of the fifty (50) United States and the District of Columbia who are nineteen (19) years or older and have a valid email account at the time of entry.  Employees of the San Francisco Chinese Chamber of Commerce (“Sponsor”), KTVU Fox 2, KTSF-TV, Alaska Airlines, Harborview Restaurant & Bar, and Omni Hotels & Resorts (collectively, “Sweepstakes Entities”), their advertising and promotions agencies, and their immediate families (spouse and parents, children and siblings and their spouses) and individuals living in the same households of such employees are ineligible. Sweepstakes subject to all applicable federal, state, and local laws and regulations.  By participating, entrants agree to these Official Rules and accept decisions of the Sponsor as final.  Void where prohibited or restricted by law.  Entrants must have internet access at the time of entry.  The Sweepstakes is offered in the United States only and shall only be construed and evaluated according to United States law. Do not proceed on this site if you are not located in the United States.

  6. To Claim Prize: Potential winner only will be notified by e-mail and will be required to complete and sign an Affidavit of Eligibility and Liability Release and, where legal, a Publicity Release (“Required Documentation”), which must be returned within three (3) days after prize notification or prize will be forfeited and awarded to an alternate winner.  If prize notification letter is returned undeliverable, the prize will be awarded to an alternate winner. Any unclaimed or undeliverable prize will be forfeited and awarded to an alternate winner. Acceptance of prize constitutes permission (except where prohibited) to use winner’s name, hometown, and likeness for purposes of advertising, promotion, and publicity in any media without additional compensation.

  7. Limitation of Liability: NNeither Sweepstakes Entities nor their affiliated entities, are responsible for printing or typographical errors in any Sweepstakes-related materials; or transactions that are processed late or incorrectly or are lost due to computer or electronic malfunction. Sponsor reserves the right to cancel or modify Sweepstakes if fraud or technical failure compromises the integrity of the Sweepstakes as determined by Sponsor in its sole discretion.

    Sponsor is not responsible for technical, hardware, software or telephone failures of any kind; lost or unavailable network connections or fraud; incomplete, garbled or delayed computer transmission whether caused by Sponsor, user, or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the process of submissions which may limit a participant’s ability to participate in this Sweepstakes.

    Winner assumes all liability for any injury or damage caused or claimed to be caused by participation in this Sweepstakes or use, misuse or redemption of any prize/offer.

    By entering, entrant agrees to hold harmless and indemnify Sweepstakes Entities and their respective parents, subsidiaries, affiliates, directors, officers, governors, employees, and agents against any and all liability, damages, or causes of action (however named or described), including death or disability and exposure, infection and/or spread of COVID-19 or other transmissible diseases, with respect to or arising out of (i) entrant’s participation in the Sweepstakes, (ii) the receipt or use of the prizes/offers awarded herein and travel redeemed therewith.

  8. Sponsor: San Francisco Chinese Chamber of Commerce, 730 Sacramento Street, San Francisco, CA  94108.  Alaska Airlines, Facebook, Instagram, and Twitter are not sponsors, co-sponsors, or administrators of this Sweepstakes.