Innovative campaign features AI, AR, and the metaverse to offer immersive ways to celebrate What happens when you blend classic Lunar New Year traditions with state of the art technology? For the answer, look no further than McDonald’s Year of the Rabbit collaboration with San Franciscan social media sensation Karen X Cheng. Featuring an augmentedContinue reading “McDonald’s and Digital Creator Karen X Cheng Use Tech to Ring in the Year of the Rabbit”
Chinese New Year Festival & Parade
Named one of the top ten Parades in the world by International Festivals & Events Association, the Chinese New Year Parade in San Francisco is one of the few remaining night illuminated Parades in North America and the biggest parade celebrating the lunar new year outside of Asia.