The Chinese New Year celebrations are about new beginnings. It’s a time when families get together, pay respects to their ancestors and elders, and feast. Each year, millions of people around the world travel back to their hometowns to celebrate this occasion and reunite with their loved ones. This resonated with Cruise and they wanted to bring that theme to life with The Modern Tech Bull.
The Modern Tech Bull merges the idea of family reunion with technology. The yellow lines represent transportation from one place to another, connecting us to our families and friends. The artist’s use of the blue gradient represents the coming of spring for the new year, as well as progress and electricity. The hexagon shape is utilized to symbolize technology and advancement. While the orange foliage ties into sustainability and Cruise’s zero-emission vehicles.
Cruise’s mission is to build the world’s most advanced autonomous vehicles (AVs) to safely connect people to the places, things, and experiences they care about. Committed to being a trusted community partner, Cruise has selected On Lok, a community-based organization, working to improve policy and innovate senior services, to be the recipient of the proceeds of this Ox.
Artist Bio: Brian Travis Williams
Brian Travis Williams is a professional visual artist whose medium includes commercial graphic design, illustration and has had success painting pieces in a figurative and abstract expressionist style. He currently lives/works at an artist loft in Solano county and is employed as the Assistant Production Designer at The Parade Guys, a parade float and fabrication company in San Francisco. Every year Brian assists with The Chinese New Year parade and has taken part in the parade as a float supervisor making sure the floats are in good working order for the event. For 2021 Brian is using his skills to design and paint the look of a series of Ox sculptures for this season’s Lunar New Year celebrations.
To contact Brian for graphic design, sign painting, illustration (or anything related to visual art) visit coyotemusecreations.carbonmade.com or follow/message him on Instagram at instagram.com/briantravisband
Learn more about the Ox on Parade and don’t forget to enter our photo contest. From February 3 – March 14, snap a picture of you and the Ox, tag us @chineseparade, and use the hashtag #oxonparade. It’s that simple! See official rules here.