During the gold rush days, San Francisco was referred to as 舊金山, which translates to Old
Gold Mountain. 舊金山中華總商會, SF Chinese Chamber of Commerce is proud to present the
Golden Ox, which symbolizes a future with prosperity, good fortune, and freedom from
poverty.
Laotzu riding an ox through a pass
“It is said that with the fall of the Chou dynasty, Laotzu decided to travel west through the Han Valley Pass. The Pass Commissioner, Yin-Hsi, noticed a trail of vapor emanating from the east, deducing that a sage must be approaching. Not long after, Laotzu riding his ox indeed appeared and, at the request of Yin-Hsi, wrote down his famous Tao-te ching, leaving afterward. This story thus became associated with auspiciousness.” — National Palace Museum
恭祝全球各地的人, 在新的一年, 心想事成, 萬事如意,身體健康. May everyone’s wishes come
true and be blessed with good health. Like an
Ox, with fortitude and hard work, together we
will show our celebratory resilience and forge
ahead to an auspicious 2021 and beyond.
Artist Bio: Jill Jiang
Graphic designer, illustrator, and visual artist based in Bay Area, New York, Beijing.
CAPABILITIES
• Visual Design • Brand Identity • Illustration
Jill graduated from the Central Academy of Fine Arts (China) with a BFA in Graphic Design. Her work experience ranges from advertising, branding, illustration, dedicated to creating beautiful things, and contributing to the bigger picture. Founder of Cloud Graphics, a full-service advertising agency that can handle all the marketing and advertising aspects of a business.
Learn more about the Ox on Parade and don’t forget to enter our photo contest. From February 3 – March 14, snap a picture of you and the Ox, tag us @chineseparade, and use the hashtag #oxonparade. It’s that simple! See official rules here.