2024 is the Year of the Dragon – the wood Dragon to be precise. This year the two-week long Chinese New Year holiday begins on February 10, 2024, and U.S. Bank is celebrating across its footprint with employees, customers and communities.
“Lunar New Year is such an important celebration, and we are recognizing it in a number of different ways across our banks and communities,” said Sandy Walia, branch banking market president for U.S. Bank in San Francisco. “The Year of the Dragon symbolizes power, nobleness, honor, luck and success. We are excited this year to once again offer our red envelopes and customized calendars in our branches, as well as support various community celebrations. Happy Lunar New Year!”
This year, U.S. Bank has created several opportunities for everyone to celebrate the Year of the Dragon, including:
- Digital Red Envelopes: Gifting a red envelope with lucky money is an important hallmark of Lunar New Year. Whether family and friends are across the street or across the country, Zelle® makes it safe and easy to continue this tradition with exclusive Lunar New Year eCard designs. Best of all, Zelle is free for U.S. Bank customers.
- 2024 Calendars and U.S. Bank Red Envelopes: Visit select local branches to pick up an exclusive 2024 Year of the Dragon wall calendar and red envelopes with the theme of “Soaring into action.” Supplies are limited, and available at select locations. The calendar artwork is available as wallpapers for digital devices and can be downloaded at usbank.com/yearofthedragon.
- Financial Guidance: To help everyone plan for a prosperous year, U.S. Bank offers in-person and digital services including cobrowsing live with a banker and appointment scheduling.
- Community Partnerships: In addition to celebrating with customers, U.S. Bank partners with community organizations across the country, and is proud to support community events, festivals and parades celebrating Lunar New Year, including:
- Jan. 27-28: Lunar New Year Festival (Monterey Park, CA)
- Feb. 18: Lunar New Year Parade & Festival (Chicago)
- Feb. 18: Alhambra Lunar New Year Festival (Alhambra, CA)
- Feb. 24: Lunar New Year Celebration (Seattle)
Feb. 24-25: Chinese New Year Festival and Parade (San Francisco) U.S. Bank will also be giving away donuts from California Donuts at designated branch locations in Southern California on February 9, 2024. Those locations include:
- Arcadia (1400 S. Baldwin Ave., Arcadia, CA)
- Alhambra (2400 W. Commonwealth Ave., Alhambra, CA)
- City of Industry (17501 Colima Rd. STE A, City of Industry, CA)
- Hacienda Heights (2040 S. Hacienda Blvd., Hacienda Heights, CA)
- San Gabriel (401 E. Valley Blvd., San Gabriel, CA)
- San Marino (2300 Huntington Dr., San Marino, CA).
Additionally, U.S. Bank customers can receive a free donut from California Donuts Bakery in Los Angeles on February 9, 2024, while supplies last.
U.S. Bank has a long history of supporting Asian customers and communities through partnerships and grant efforts with the Chinatown Community Development Corporation in San Francisco, Pacific Asian Consortium in Employment in Los Angeles, Asian Business Association Inland Empire and San Diego chapters, Chinese American Service League in Chicago and the Las Vegas Asian Chamber of Commerce.
Visit usbank.com/lunarnewyear for more information.