WATCH! 2021 Chinese New Year Parade Special
This past Fall, the Parade committee convened to start work on the Chinese New Year festivities. But this time it was different. We had been discussing the 2021 celebration since May 2020. Relatively early in the pandemic, conversations were part hopeful and partly overwhelmed. This annual operation has run like clockwork for decades and theContinue reading “WATCH! 2021 Chinese New Year Parade Special”
#OxOnParade Contest Winners
Hi Everyone, we’re excited to announce the winners of the #OxOnParade photo contest! Thank you for all the fun, silly, and exciting submissions. We thoroughly enjoyed reviewing each and every one of them and are glad that we were able to bring this to everyone to enjoy. We hope that you had as much funContinue reading “#OxOnParade Contest Winners”
Lucky California’s 3D Digital Float “Wishes for a Fruitful New Year”
The Lucky California float pays homage to the traditions of the Kitchen God. Often associated with the soul of the home, rituals surrounding the all-seeing and all-hearing domestic deity are carried out to represent the warmth of the hearth, family, and good fortune for the new year. The float is adorned with an abundance ofContinue reading “Lucky California’s 3D Digital Float “Wishes for a Fruitful New Year””
Thunder Valley Casino Resort’s 3D Digital Float “An Emblem of Beauty, Grace, and Opportunity”
Every year, the newly selected Miss Chinatown USA and her court ride the magnificent Queen’s Float. Although the competition did not take place this year, Thunder Valley Casino Resort recognizes the importance of this time-honored tradition and has brought the Queen’s Float to digital life. What started over 60 years ago as a chance forContinue reading “Thunder Valley Casino Resort’s 3D Digital Float “An Emblem of Beauty, Grace, and Opportunity””
Bank of America’s 3D Digital Float “Illuminating the Year of the Ox”
The Bank of America float sets this year’s celebratory animal among rolling hills and clouds to signify good fortune for the Year of the Ox. Captured in stride through decorative fretwork resembling the symbol of good luck, the Ox exemplifies new beginnings by taking a step into the new year for a fresh start. UsheringContinue reading “Bank of America’s 3D Digital Float “Illuminating the Year of the Ox””
AARP’s 3D Digital Float “Happy Year of the xOXo!”
A community of Oxen prepare for Lunar New Year, keeping traditions bright to send lots of love and kisses to family and friends near and far. Let’s keep our community safe and healthy while we spread the cheer, and make this the Year of the xOXo. For over 60 years AARP, America’s largest membership organization,Continue reading “AARP’s 3D Digital Float “Happy Year of the xOXo!””
Southwest Airlines’ Float “Happy Year of the Ox”
Southwest Airlines welcomes an auspicious New Year as the Ox looks through the window to a celestial realm. The Ox stands with authority and wisdom, glittering in traditional Chinese papercut. The flourishing gold tree—adorned with blooming plum blossoms—represents perseverance and purity. Above the Ox, dreamlike clouds in traditional Chinese style represent good fortune and theContinue reading “Southwest Airlines’ Float “Happy Year of the Ox””
My First Time Volunteering
My first time Volunteering Valerie Fong As a little girl, I always watched the parade on television with my family. The vibe isn’t the same versus being there live, experiencing it first hand. My parents went to see it live a long time ago, and then when I was born, there was never a goodContinue reading “My First Time Volunteering”
Caesars Rewards’ 3D Digital Float “Health, Happiness and Prosperity to all in the New Year”
Gong Hei Fat Choy! The Caesars Rewards float presented here encompasses the geographic representations of the pristine Lake Tahoe Harrahs & Harveys, the abundance of hope at Las Vegas Caesars Palace, the perseverance of the Biggest Little City at THE ROW Reno and the beautiful sunny Southern California Harrahs at San Diego and Northern CaliforniaContinue reading “Caesars Rewards’ 3D Digital Float “Health, Happiness and Prosperity to all in the New Year””
#FBF Top 10 Southwest Airlines floats from years past
This year, our partners at Southwest Airlines are celebrating their BIG 5-0! To celebrate, we thought it would be fun to take a stroll down memory lane and highlight some of our favorites. Check them out below! 1991 Year of the Ram 1997 Year of the Ox 1999 Year of the Rabbit 2000 Year ofContinue reading “#FBF Top 10 Southwest Airlines floats from years past”
Unsung Heroes of the Ox
The response we’ve received towards the new Year of the Ox on Parade has been overwhelmingly positive. The community has shown their excitement by taking selfies with the Oxen, creating a family outing to find them all, and even making it a part of their routes while working out. Of course, we wouldn’t be hereContinue reading “Unsung Heroes of the Ox”
PG&E’s 3D Digital Float “Good Fortune to all in the New Year”
The PG&E float invites wealth and prosperity for the New Year with the golden Money God. An abundance of gold coins symbolizes good fortune for all. Traditional Chinese papercut blossoms surround the float to represent the coming of spring with this year’s celebratory Zodiac animal, the Ox, flanking each side. San Francisco’s Chinatown lamps lightContinue reading “PG&E’s 3D Digital Float “Good Fortune to all in the New Year””
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