Featured Stories

02 20 21 PARADE

WATCH! 2021 Chinese New Year Parade Special

This past Fall, the Parade committee convened to start work on the Chinese New Year festivities. But this time it was different. We had been discussing the 2021 celebration since May 2020. Relatively early in the pandemic, conversations were part hopeful and partly overwhelmed. This annual operation has run like clockwork for decades and theContinue reading “WATCH! 2021 Chinese New Year Parade Special”

Lucky California 3D Render

Lucky California’s 3D Digital Float “Wishes for a Fruitful New Year”

The Lucky California float pays homage to the traditions of the Kitchen God. Often associated with the soul of the home, rituals surrounding the all-seeing and all-hearing domestic deity are carried out to represent the warmth of the hearth, family, and good fortune for the new year. The float is adorned with an abundance ofContinue reading “Lucky California’s 3D Digital Float “Wishes for a Fruitful New Year””

Thunder Valley Casino Resort 3D Render

Thunder Valley Casino Resort’s 3D Digital Float “An Emblem of Beauty, Grace, and Opportunity”

Every year, the newly selected Miss Chinatown USA and her court ride the magnificent Queen’s Float. Although the competition did not take place this year, Thunder Valley Casino Resort recognizes the importance of this time-honored tradition and has brought the Queen’s Float to digital life. What started over 60 years ago as a chance forContinue reading “Thunder Valley Casino Resort’s 3D Digital Float “An Emblem of Beauty, Grace, and Opportunity””

Bank of America 3D Render

Bank of America’s 3D Digital Float “Illuminating the Year of the Ox”

The Bank of America float sets this year’s celebratory animal among rolling hills and clouds to signify good fortune for the Year of the Ox. Captured in stride through decorative fretwork resembling the symbol of good luck, the Ox exemplifies new beginnings by taking a step into the new year for a fresh start. UsheringContinue reading “Bank of America’s 3D Digital Float “Illuminating the Year of the Ox””

Screen Shot 2021 02 17 at 10.21.24 AM

AARP’s 3D Digital Float “Happy Year of the xOXo!”

A community of Oxen prepare for Lunar New Year, keeping traditions bright to send lots of love and kisses to family and friends near and far. Let’s keep our community safe and healthy while we spread the cheer, and make this the Year of the xOXo. For over 60 years AARP, America’s largest membership organization,Continue reading “AARP’s 3D Digital Float “Happy Year of the xOXo!””

Screen Shot 2021 02 17 at 10.12.32 AM 1

Southwest Airlines’ Float “Happy Year of the Ox”

Southwest Airlines welcomes an auspicious New Year as the Ox looks through the window to a celestial realm. The Ox stands with authority and wisdom, glittering in traditional Chinese papercut. The flourishing gold tree—adorned with blooming plum blossoms—represents perseverance and purity. Above the Ox, dreamlike clouds in traditional Chinese style represent good fortune and theContinue reading “Southwest Airlines’ Float “Happy Year of the Ox””

Screen Shot 2021 02 16 at 8.36.08 PM

Caesars Rewards’ 3D Digital Float “Health, Happiness and Prosperity to all in the New Year”

Gong Hei Fat Choy! The Caesars Rewards float presented here encompasses the geographic representations of the pristine Lake Tahoe Harrahs & Harveys, the abundance of hope at Las Vegas Caesars Palace, the perseverance of the Biggest Little City at THE ROW Reno and the beautiful sunny Southern California Harrahs at San Diego and Northern CaliforniaContinue reading “Caesars Rewards’ 3D Digital Float “Health, Happiness and Prosperity to all in the New Year””

Loading…

Something went wrong. Please refresh the page and/or try again.