
Zodiac on Parade: A Call for Artists – CLOSED
Zodiac on Parade is a public art project started in 2021 to celebrate the Year of the Ox. What began as an alternative celebration has become a part of our annual Chinese New Year Festival & Parade celebration in San Francisco. Highlighting local artists, statues were displayed all over the city to enable the public to celebrate…

Now Accepting 2024 Parade Applications
If your school or community organization wishes to be considered for participation in the 2024 San Francisco Chinese New Year Parade, you must submit an application. Paper applications are no longer accepted. We have moved our application process online, making it easier to submit materials and reapply from year to year. 2024 Parade Application Links…

The Journey to Reclaiming my Vietnamese Name
My parents didn’t name me Candace. My real Vietnamese name is Nhung (pronounced ñūng). It means velvet and symbolizes wealth and prosperity, a future my parents dreamed for me. That same dream drove them to leave their homeland at nearly 50-years-old with six children. They wanted a brighter and more prosperous future for us, even…

Redefining the Asian American Experience through Lunar New Year
With the smell of incense filling the San Francisco air and a sea of red and gold decorations consuming my neighborhood, I always knew when Lunar New Year was on its way. These were tell-tale signs that it was time to get my cousins, aunts, and uncles together and go to Po Po’s (grandma’s) house.…

Hopping into a Grand New Year of Prosperity and Play
From your friends and family at Cache Creek Casino Resort, we wish you a happy and prosperous Year of the Water Rabbit! We are thrilled to join our friends in celebrating the rise of the new moon. The resilience, character, and strong traditions of the Asian American Community in the San Francisco Bay Area are…

RAMS, Inc envisions mental wellness for all
RAMS, Inc. is a non-profit mental health organization that is committed to advocating for and providing community-based, culturally competent, and consumer-guided comprehensive services since 1974. Utilizing innovative and transformative strategies, RAMS impacts the lives of over 10,000 residents of San Francisco and Alameda County annually. To do this RAMS offers comprehensive services that aim to…

Happy Lunar New Year: Celebrating the Year of the Rabbit
On Jan. 22, an estimated 1.5 billion people around the world will celebrate the Lunar New Year, a time for ushering in luck and prosperity. Lunar New Year is based on the lunar calendar and began as a time for feasting and to honor household, deities, and ancestors. The New Year typically begins with the…

What this Alaska Airlines employee wants you to know about misperceptions in the Asian community
Today, many of our employees are members of one or more of Alaska Airlines’ 12 business resource groups (BRGs). These groups provide spaces to connect and champion the diverse workforce and cultures represented at the company. BRGs are instrumental in key business decisions and help make an impact on Alaska’s diversity, equity and inclusion commitments.…

How I Keep Looking Up
Chinese Culture Center of San Francisco (CCC) is an art, culture, and education non-profit which has served the community for 50 years. CCC will unveil 16 custom flags that celebrate Chinese and Latinx immigrant cultures at the 2023 Chinese New Year Parade! “How I Keep Looking Up/Como Sigo Mirando Hacia Arriba/仰望” is a cross-cultural, trilingual…

IT’S YOUR JOURNEY AND WE ARE WITH YOU EVERY MILE
Hyundai Motor America is proud to continue its support of the Chinese New Year Festival and Parade in San Francisco, the largest celebration of its kind in the United States and outside of Asia. For more than three decades, Hyundai Motor America has dedicated itself to the quality, design, manufacturing, and research of its vehicles,…

Alaska employees go the extra mile to support AANHPI communities, end Asian hate
Alaska Airlines stands against hate and violence of any kind. We remain appalled and heartbroken to see violent and racists attacks and harassment continue throughout the country including those in the AANHPI community. To help create meaningful change and in recognition of AANHPI month, a group of Alaska employees recently flew to Washington D.C., to…

McDonald’s and Digital Creator Karen X Cheng Use Tech to Ring in the Year of the Rabbit
Innovative campaign features AI, AR, and the metaverse to offer immersive ways to celebrate What happens when you blend classic Lunar New Year traditions with state of the art technology? For the answer, look no further than McDonald’s Year of the Rabbit collaboration with San Franciscan social media sensation Karen X Cheng. Featuring an augmented…
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