Featured Stories

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Flying globally? Alaska Airlines has friends in high places.

Did you know Alaska flies to six other countries?* It’s true! Alaska has grown from its roots in the Pacific Northwest into a truly global airline. And in 2021, they joined the oneworld Alliance (a group of domestic and international airlines) with access to 900+ destinations in 170 territories worldwide.  That means huge benefits for…

Creating Digital Equity Together for the Year of the Dragon

Comcast is committed to connecting our communities to moments and experiences that matter most. For the past five years, Comcast has been a proud partner and supporter of the Chinese New Year Festival and Parade in San Francisco, the largest celebration of its kind in the United States and outside of Asia. Beyond these festivities,…

From Immigrant Dreams to Community Connection with Cricket Wireless

In 1996, Jim Zhao, a Cricket Wireless authorized retailer and owner of Dardong LLC, embarked on a journey to the United States, leaving behind his life in China. Despite the initial challenges of language barriers and cultural differences as an immigrant, his amazement of American technology led him to a passion for mobile phones. Every…

Restoring the Glow

In the heart of Chinatown, the red lanterns that adorn Grant Avenue have become iconic. They reflect the area’s unique identity and culture, enchant its visitors, and contribute to the residents’ sense of safety at night. But earlier this year, heavy rain, strong winds, and hail tore through and damaged these cherished symbols. The community…

Soar into the Year of the Dragon

2024 is the Year of the Dragon – the wood Dragon to be precise. This year the two-week long Chinese New Year holiday begins on February 10, 2024, and U.S. Bank is celebrating across its footprint with employees, customers and communities.  “Lunar New Year is such an important celebration, and we are recognizing it in…

Proud to Serve and Support the Asian American Community

Graton Resort & Casino is proud to be a leader in supporting the Asian American community, and we are excited to celebrate Lunar New Year with everyone again this year. Since the opening of Graton Resort & Casino in 2013, we have been celebrating traditional Asian festivals and supporting diversity, and we look forward to…

HAPPY YEAR OF THE DRAGON FROM HYUNDAI MOTOR AMERICA

Hyundai Motor America is proud to continue its support for San Francisco’s Chinese New Year Festival and Parade for 2024. For more than three decades, Hyundai Motor America has dedicated itself to providing a diverse line of best-quality vehicles and services for our customers. We feel a strong kinship with the San Francisco Chinatown, as…

Lucky California Celebrates Community

Lucky California is proud to once again be a sponsor of the San Francisco Chinese NewYear Festival and Parade! Our company was founded over 70 years ago in Modesto,and you can find Lucky and Lucky California stores across northern California. We areproud to call the Bay Area our home and continually provide our shoppers with…

The Culture, Art, and Sport of Lion Dance – Albert Le’s Journey

As we enter the Year of the Dragon, Comcast California is thrilled to continue our partnership and participation in the Chinese New Year Parade, joining in the cultural celebration and rejoicing Asian communities across San Francisco, the Bay Area, and beyond. The Lion Dance is one of many traditions performed to celebrate the new year…

Happy Lunar New Year from Salesforce

Salesforce, a vocal advocate for equality and firm believer in the power of using its platform for change, has remained dedicated to supporting the Asian community and amplifying the voices of its Asian employees. Additionally, through Salesforce’s Racial Equality and Justice Taskforce, we, as a company, have been working to effect systemic change by focusing on four pillars:…

Embracing the Year of the Dragon at Cache Creek Casino Resort

We wish you a joyous and prosperous Year of the Dragon from our hearts to yours! In the enchanting dance of the new moon, we’re thrilled to celebrate the enduring spirit, character, and vibrant traditions of the Asian American Community in the San Francisco Bay Area. Your resilience is an inspiration, and it’s truly an…

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