Southwest Airlines’ Float “Happy Year of the Ox”
Southwest Airlines welcomes an auspicious New Year as the Ox looks through the window to a celestial realm. The Ox stands with authority and wisdom, glittering in traditional Chinese papercut. The flourishing gold tree—adorned with blooming plum blossoms—represents perseverance and purity. Above the Ox, dreamlike clouds in traditional Chinese style represent good fortune and theContinue reading “Southwest Airlines’ Float “Happy Year of the Ox””
My First Time Volunteering
My first time Volunteering Valerie Fong As a little girl, I always watched the parade on television with my family. The vibe isn’t the same versus being there live, experiencing it first hand. My parents went to see it live a long time ago, and then when I was born, there was never a goodContinue reading “My First Time Volunteering”
Caesars Rewards’ 3D Digital Float “Health, Happiness and Prosperity to all in the New Year”
Gong Hei Fat Choy! The Caesars Rewards float presented here encompasses the geographic representations of the pristine Lake Tahoe Harrahs & Harveys, the abundance of hope at Las Vegas Caesars Palace, the perseverance of the Biggest Little City at THE ROW Reno and the beautiful sunny Southern California Harrahs at San Diego and Northern CaliforniaContinue reading “Caesars Rewards’ 3D Digital Float “Health, Happiness and Prosperity to all in the New Year””
#FBF Top 10 Southwest Airlines floats from years past
This year, our partners at Southwest Airlines are celebrating their BIG 5-0! To celebrate, we thought it would be fun to take a stroll down memory lane and highlight some of our favorites. Check them out below! 1991 Year of the Ram 1997 Year of the Ox 1999 Year of the Rabbit 2000 Year ofContinue reading “#FBF Top 10 Southwest Airlines floats from years past”
Unsung Heroes of the Ox
The response we’ve received towards the new Year of the Ox on Parade has been overwhelmingly positive. The community has shown their excitement by taking selfies with the Oxen, creating a family outing to find them all, and even making it a part of their routes while working out. Of course, we wouldn’t be hereContinue reading “Unsung Heroes of the Ox”
PG&E’s 3D Digital Float “Good Fortune to all in the New Year”
The PG&E float invites wealth and prosperity for the New Year with the golden Money God. An abundance of gold coins symbolizes good fortune for all. Traditional Chinese papercut blossoms surround the float to represent the coming of spring with this year’s celebratory Zodiac animal, the Ox, flanking each side. San Francisco’s Chinatown lamps lightContinue reading “PG&E’s 3D Digital Float “Good Fortune to all in the New Year””
The Evolution of a Festival
Over the course of our 160-year history, our celebration has evolved to reflect the people of the times. We first focused on the Parade, showcasing our traditions and customs with the Lion and Dragon performers and the ribbon and fan dancers. As we grew, we started to include school marching bands, multicultural performance groups, andContinue reading “The Evolution of a Festival”
New Year Memories
New Year Memories by Falcon Lee Growing up in San Francisco in the 1950s, on rare occasions, parents would let kids entertain themselves outside the house. And, on a Chinese New Year weekend, my older brother and a couple of cousins would walk to Chinatown. We would listen for sounds of drums and cymbals. We would walk toward that sound and asContinue reading “New Year Memories”
Wells Fargo’s 3D Digital Float “Lucky Ox”
Wells Fargo happily ushers in the Year of the Ox and its symbolic significance -positivity, honesty and luck derived from working together for prosperity. The Ox is known to be the rock for its family and community. You can see our lucky Ox perched on a lily pad, a perfect vantage point to watch overContinue reading “Wells Fargo’s 3D Digital Float “Lucky Ox””
When the Rat Met the Monkey
When the Rat Met the Monkey By Cindy Hu In 1971 I joined the staff of the San Francisco Convention & Visitors Bureau (SFCVB), now known as San Francisco Travel. It was the official destination marketing organization for the city of San Francisco, and I had landed my dream job. I would remain there forContinue reading “When the Rat Met the Monkey”
New Central Subway Art Ring in Lunar New Year
By Sophia Scherr We are entering the year of the Ox, typically symbolizing hard work, positivity, and honesty. This year the SFMTA will continue the tradition of celebration with the virtual San Francisco Chinese New Year Parade on February 20th at 6 pm on KTVU. Celebrating Lunar New Year and the San Francisco Chinese community hasContinue reading “New Central Subway Art Ring in Lunar New Year”
Chinese New Year Parade: San Francisco Knows How to do it Right
Chinese New Year Parade: San Francisco Knows How to do it Right By Kathy Chin Leong; Photos by Dick Evans Every year Market Street is transformed into an elaborate staging area for the San Francisco Chinese New Year parade, believed to be the largest of its kind in the country. Hours prior to the launch,Continue reading “Chinese New Year Parade: San Francisco Knows How to do it Right”
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